by Celina Lafuente de Lavotha
MONACO. The Principality has always been an attractive destination for foreign tourism thank for its beauty and glamour. But it has also become an economical hub for the textile sector with creative labels exporting the Monaco touch worldwide, adding value and promoting Monegasque Fashion and the “Made in Monaco” label, through various initiatives and events such as the Monte-Carlo Fashion Week, promoting the Principality of Monaco as an international platform in the universe of fashion. Under the High Patronage of H.S.H. Princess Charlene of Monaco, the Monte-Carlo Fashion Week gains in prestige year after year, thanks to adhering to the international fashion week calendar. Buyers and fashion insiders worldwide eagerly await this fashion fair, thanks to the participation of leaders in the fashion field and celebrities frequenting the Principality.
During the MCFW© celebrated personages from the fashion world are recognized with the prestigious MCFW Awards created by the Chambre Monegasque de la Mode (CMM), recognizing outstanding contribution to fashion. Returning, rich in novelties and with an increased international focus, the Monte-Carlo Fashion Week MCFW©, is the official fashion event in the Principality of Monaco. The 7th edition of the MCFW©, created in 2013 and organized by CMM will run from May 15-19, 2019 featuring resort, cruise and capsule collection Spring-Summer 2020. A unique and cross-sectorial schedule of events, with shows by iconic and emerging designers at the Fashion Village, Espace Fontvieille, to fashion conferences and social happenings, to the highly anticipated MCFW© Fashion Awards Ceremony on Friday, May 17.
The guest of honor of this edition is Alberta Ferretti who, on the evening of Saturday, May 18, will parade with the Cruise 2020 collection at the Yacht Club of Monaco. The designer, always a great supporter of ethical fashion, has recently launched a collection of garments made with carefully selected materials, with certifications that guarantee the recycled origin of the material, the use of biological fabrics and a reduction in the use of chemical substances.
The Italian designer is the leader of the namesake women’s wear brand, a symbol of style, femininity, elegance, sensuality and glamour, on Saturday, May 18, 2019, will unveil her 2020 collection with a fashion show at the Yacht Club of Monaco, where she will receive the Made-in-Italy Fashion Award. Other prestigious international brands will attend so as Italian Istituto Marangoni, Anna Marchetti,and Karma Of Charme , Russian Chapurin, SIovenian Nezha, Monegasque Beach&Cashmere, just to name few.
The 2019 edition of the Monte-Carlo Fashion Week, always growing at international level with renowned names and emerging brands, coincides with another significant achievement, the 10th anniversary of the Chambre Monegasque de la Mode. Founded in April 2009 by Federica Nardoni Spinetta, and under her presidency, it has a double purpose signaled by the important goals achieved during the first decade. On on side, CMM represents and spreads the values of local fashion designers, and promotes the Made in Monaco creativity on an international level, thanks to emerging brands; and on the other one project the Principality in the context of becoming a key to fashion worldwide.
The Chambre Monegasque de la Mode, in partnership with the Monegasque Government, the Monaco Town Hall and the Tourism Office of the Principality, regroup and federate diverse designers and brands, such as Banana Moon, Beach & Cashmere Monaco, Diana d’Orville, Elizabeth Wessel, Leslie Monte-Carlo, Loona Monte-Carlo, Stardust Monte-Carlo. “We are proud to support emerging designers, offering the Principality of Monaco as a prestigious window to the world,” declared Federica Nardoni Spinetta, CMM President together with Mireille Pietri (CMM General Secretary) and Celina Lafuente de Lavotha (CMM Communications Attaché).
During the previous MCFW© 2018 more than 40 international and Monegasque brands, representing 16 countries, have presented their collections, giving a particular focus to sustainability and innovation. It is also important to underline MCFW© commitment to charity, by supporting for three years in a row the Princess Charlene of Monaco Foundation The main objective of the Foundation is to save lives by putting an end to drowning, increasing public awareness about the dangers of water and teaching children to swim and helping them learn preventive life-saving measures.
MCFW is the official fashion event in the Principality of Monaco, with over thirty brands participating in every edition. International buyers, fashion editors, press, bloggers and influencers, as well as VIP guests, attend the exclusive runway shows, fashion hubs and glamorous social events with a lavish calendar that provides a succession of fashion shows and presentations.
The 2019 FASHION SHOW presenting Resort and Cruise, Pre – Collection and Capsules is supported by the following Institutional Partners: Gouvernement Princier de Monaco – Monaco Tourist Office – Monaco Economic Board – IUM International University of Monaco. Logistics & Technology is furnished by Galeries Lafayette – Hotel Columbus – Cafe de Paris – SBM – Fairmont Monte-Carlo – Monte-Carlo Festival Liliana Paduano Academy – Cappiello Academy – MMA Pierre Briere Assurances – Europroget. Media Partners: Fashion Channel – Monte Carlo Radio – World Fashion Channel – Rusmonaco Fashion Network – Good Style Mag – MonacoImprese – MonacoBusiness – Monaco Reporter – LaMiaBoutique RusDubai – Stil’è – IlSole24ore – Ufashon – IntimaGroup – MonacoMadame. Food & Beverage: Black & Black Coffee
French/English translation by Montecarlotimes Deputy Director Mrs. S.Rivella